The holiday season often sees a surge in shopping, but ever wondered why? It’s not just about catching deals; there’s an entire psychological process behind our spending habits.
Understanding the Brain’s Reaction to Shopping
Our brains experience a sense of reward when we shop, especially during holidays. According to Dr. Ashish Bhatt, this is because shopping releases dopamine, a chemical that makes us feel good, reinforcing the habit.
Harvard expert Dr. Ann-Christine Duhaime highlights that shopping taps into our ancient reward systems, a throwback to our ancestors’ survival strategies. Today, retailers leverage this response with enticing deals and ads, making shopping irresistible.
[Click here to uncover more about the psychology of holiday shopping and tips to balance it.]
